Gines Diaz is a lifestyle and action sports photographer and videographer based in the Canary Islands. His photography and video content is known for portraying an intimate emotional and realist feel about human experiences in endurance sports.
Gines approaches each project with a never-ending curiosity about the people and environment he is about to portrait. In this sense he becomes an expert in each discipline or story he captures. He develops a strong relationship with everyone involved in the project allowing him to extract intimate and personal journeys within from everyone working with him.
He began his career by documenting his life-long-passions: the ocean and the outdoors. Through these he moved on to surf and triathlon, eventually using what he learned in endurance sports as a solid base to successfully merge into cultural and lifestyle projects. That desire to live through what he sets out to capture has generated truly deep moments between people, environments, nature and cultures.
He has worked with brands like Red Bull, Adidas, Nike, Mercedes Benz, Quiksilver, Hurley, Orca, Isdin, Speedo and publishers like Rolling Stone, El Pais, L'Équipe and Marca.